mike

Star Wars

I created this POV using brand style guides for Hasbro Star Wars. I utilized Photoshop to create it all. I converted the high definition footage given to us from Hasbro into an FLV for progressive streaming and download. I then brought this static image into flash and made it interactive and incorporated the video. I then placed this into the Hasbro Star Wars Brand page.

All assets are created using Photoshop, Illustrator, Fireworks and also Flash animation and ActionScripting. Star Wars and My Little Pony are POVS pulled from brand shops I created. The Transformers are 300×250 interactive flash banners.

My Little Pony

I created this POV using brand style guides for Hasbro My Little Pony. I utilized Photoshop to create this using limited Hasbro assets. I then placed this into the Hasbro My Little Pony Brand page utilizing CMS and using HTML and CSS.

Transformers Storyboard

I created this Flash storyboard for the Hasbro Transformers banners that were hosted on the Walmart.com homepage. I had absolutely no assets and had no direction, this was for a sale so I came up with my own concept. I leveraged and created my own assets and copy. I created a storyboard, made static comps, then I pulled individual assets into Flash to create an interactive banner using only ActionScript 2 and the MC tween class.

Below is the Sony HDNA project. I designed these within brand style guides using Photoshop, Illustrator and optimized with Fireworks. I brought the static assets into Flash and animated the transitions using ActionScript 2. I also worked with metrics and integrated Omniture tracking ActionScript to capture user data. I also linked and tracked the proper internal Sony products and internal store.

Sony HDNA Flash POV

Sony HDNA

Sony Wireframe

Sony Brand Shop