Marvel Guardians of The Galaxy Vol 2 Ford Partnership

This was an awesome and fun project to be apart of. It was an integration between Marvel and Ford. We had the 2018 EcoSport featured in this spot and digital work. We also held a digital giveaway on Marvels webpage where you could win a chance to be illustrated by a Marvel illustrator, win a 2018 Ford EcoSport or a hometown screening of Guardians of The Galaxy Vol 2, in your hometown.


Ford Pocket Mustang

Pocket Mustang was a digital initiative that came to us from Ford Shanghai, it was a blast to work with our China office and creatives on this project. The online site experience was created for mobile users and was planned at the start to be globalized and localized for a variety of companies. The host of this digital video experience is our Ford Racer Vaughn Gittin Jr. The premise is that he’s your teacher and will show you the moves you need to drift.

You’re the driver. Your phone is a Mustang, place it on the table, do racing maneuvers with it and as your phone gathers all the sensor data and gyroscope stats, the site compiles and slices together a real Mustang drifting video based on the moves you did.


Foreigner – Rock Then Roll 4 UR School

This was a fun and humbling project to be apart of. This was a digital video, concert, live event production. It was about giving back to the community. This unique and exciting event between Ford Drive 4UR School and the rock band Foreigner invites high-school choirs to enter for a chance to perform on stage with Foreigner during one of their concerts. Additionally, this winning choir will have a Drive 4UR School event at their school with members of the band doing a meet and greet and signing autographs. The money made during the Ford test drives will go directly to help fund their school choir at Bristow High School, in Bristow, Oklahoma.


Copyright © Michael Johnston 2016