I was the Senior Digital Producer for the full re-design of the Subaru Build Your own Car Configurator. I worked with our front-end and back-end architects to plan and execute this site. The goal was to explain and visualize available vehicles, options, packages, and accessories so that shoppers can see how a Subaru would fit into their life and budget and ultimately lead to dealer interaction.

The site was built using HTML5, CSS2/CSS3, JSON, XML, XPath, MVEL, AJAX, JavaScript, JQuery and XHTML. Backend was Apache/OC4J, JAVA, Web Services.