GCI Fandom TV Spots

I was the creative producer for this project and worked with our art director and ACD copywriter from conception to completion. These tv spots aired locally in Anchorage, Alaska and also were published and ran online as well.

We tapped into the idea of football fandom for these spots. They all tie together. Having football plays drawn out on screen visually to tie transitions together and weaving in football nomenclature throughout these spots. The idea was to run during football season and connect with the fans and tie in GCI’s new unlimited pricing for unlimited streaming for fans to sign-up for so they don’t miss a game. These spots were a success.

Copyright © Michael Johnston 2016