GCI Fandom TV Spots

I was the creative producer for this project and worked with our art director and ACD copywriter from conception to completion. These tv spots aired locally in Anchorage, Alaska and also were published and ran online as well.

We tapped into the idea of football fandom for these spots. They all tie together. Having football plays drawn out on screen visually to tie transitions together and weaving in football nomenclature throughout these spots. The idea was to run during football season and connect with the fans and tie in GCI’s new unlimited pricing for unlimited streaming for fans to sign-up for so they don’t miss a game. These spots were a success.

2019 Chevrolet Silverado Reveal & Chevy Truck Centennial Event in Texas

This is some work I did freelancing at Jack Morton for the Chevy. I produced video content for the Big Hoss TV (Biggest HD TV in the world) at Texas Motor speedway for theĀ 2019 Chevrolet Silverado Reveal & 2017 Chevy Bi-Centennial Truck event. I created and ran the Big Hoss TV playlist for duration of Chevy event and worked with video engineers to maintain TV and audio sync to a tight event timeline.



2017 Ford Raptor: The Devil is in the Details

Since rally racing and off-road racing is a big interest of mine, this was a treat to work on. This was a digital video I produced that started with a live shoot, capturing plates and physics examples. Our production partner Speciality Field shot live action with Ford Raptors in the Borrego, California desert. Our other partner Flavor, in Santa Monica did all the CG and animation work. Denis Leary did the voice over work for this spot.


Copyright © Michael Johnston 2016