Creature

This campaign was to promote the launch of Pacifico On Tap. We created a branded bus and ran a bus route through the streets of San Diego stopping at all bars that held Pacifico on tap. Through the website you could track the bus location via the map and see where to catch a ride, via web or mobile device. We ran this route for 4 weeks.

MexicoViaPacifico.com is real, with its web pages physically created as custom, hand-painted walls that exist in Mexico and California.