Pacifico Bus Route


This campaign was to promote the launch of Pacifico On Tap. We created a branded bus and ran a bus route through the streets of San Diego stopping at all bars that held Pacifico on tap. Through the website you could track the bus location via the map and see where to catch a ride, via web or mobile device. We ran this route for 4 weeks.


Mexico Via Pacifico: A Destination Website is real, with its web pages physically created as custom, hand-painted walls that exist in Mexico and California.

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Seattle’s Best Coffee Inner Morning Person

Everyone can be a morning person, sometimes they just need the right tools. Seattle’s Best Coffee demonstrates that here. Pull the Joy lever and watch the ridiculous morning unfold no matter what time it is.

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Copyright © Michael Johnston 2016