GCI – Telecom Websites

GCI is one of Alaska’s largest telecom companies. They offer internet, mobile, and television for consumers, businesses and small businesses and service the entire state of Alaska.

As a hybrid Senior Digital Designer and Senior Digital Producer, I worked with a copywriter and collaborated with our UX designer to map out the whole discovery phase for all three of the GCI websites; Consumer, Business and Small Business.

I acted as a designer for small business and parts of residential and I produced all three and worked directly with the client and developers. I designed all the spec documents for developers and creative teams, optimized all assets for web as well as design images for mobile and tablet. I worked with the tech teams on the client side to make the site SEO friendly. I designed, authored and created landing and offer pages within Microsoft Sitecore which is GCI’s enterprise level CMS (Content Management System).

1.) Far left – GCI Residential 2.) Middle – GCI Business 3.) GCI Small Business 4.) Mobile view – Small Business

GCI Fandom TV Spots

I was the creative producer for this project and worked with our art director and ACD copywriter from conception to completion. These tv spots aired locally in Anchorage, Alaska and also were published and ran online as well.

We tapped into the idea of football fandom for these spots. They all tie together. Having football plays drawn out on screen visually to tie transitions together and weaving in football nomenclature throughout these spots. The idea was to run during football season and connect with the fans and tie in GCI’s new unlimited pricing for unlimited streaming for fans to sign-up for so they don’t miss a game. These spots were a success.

2019 Chevrolet Silverado Reveal & Chevy Truck Centennial Event in Texas

This is some work I did freelancing at Jack Morton for the Chevy. I produced video content for the Big Hoss TV (Biggest HD TV in the world) at Texas Motor speedway for theĀ 2019 Chevrolet Silverado Reveal & 2017 Chevy Bi-Centennial Truck event. I created and ran the Big Hoss TV playlist for duration of Chevy event and worked with video engineers to maintain TV and audio sync to a tight event timeline.



Copyright © Michael Johnston 2016