Ford Pocket Mustang

Pocket Mustang was a digital initiative that came to us from Ford Shanghai, it was a blast to work with our China office and creatives on this project. The online site experience was created for mobile users and was planned at the start to be globalized and localized for a variety of companies. The host of this digital video experience is our Ford Racer Vaughn Gittin Jr. The premise is that he’s your teacher and will show you the moves you need to drift.

You’re the driver. Your phone is a Mustang, place it on the table, do racing maneuvers with it and as your phone gathers all the sensor data and gyroscope stats, the site compiles and slices together a real Mustang drifting video based on the moves you did.

 

Copyright © Michael Johnston 2019