Pacifico Bus Route

 

This campaign was to promote the launch of Pacifico On Tap. We created a branded bus and ran a bus route through the streets of San Diego stopping at all bars that held Pacifico on tap. Through the website you could track the bus location via the map and see where to catch a ride, via web or mobile device. We ran this route for 4 weeks.

 

Copyright © Michael Johnston 2019